EPIC

In 2018, Federico Gucciardi founded his brand Epicò Parfum, where he began creating fragrances which he called "olfactory poems." Hence the name "Epicò" – a narrative. Each fragrance originates from a story that Federico himself writes: pages full of emotions, dreams, and memories, which he then translates into accords of scent notes.

"Every drop is a word," Federico loves to say. "Every fragrance is a chapter of our story."

For him, creating a fragrance means breathing life into a timeless story that everyone who wears it can experience. For him, wearing a perfume must become something to tell about, something "Epicò."