Géraldine Archambault is the founder and CEO of the French niche perfume house Essential Parfums. Growing up in a family with deep roots in the perfume industry, she developed a passion for exceptional fragrances from an early age. After around 30 years in the industry, she founded her own brand in 2018 with a clear vision: to make high-quality perfumery accessible to more people. Instead of elaborate marketing and luxurious packaging, she focuses on masterful fragrance compositions, sustainable ingredients, and fair prices. She deliberately puts renowned perfumers such as Quentin Bisch, Calice Becker, and Anne Flipo at the forefront—for authentic perfumery without unnecessary luxury.