Of Annam

D’Annam embodies a modern and serene interpretation of Asian fragrance culture. Founded in 2022 by Nick Hoang, the brand combines Vietnamese roots with contemporary perfumery.

The name perfectly encapsulates this philosophy: "An" stands for serenity, "Nam" for Vietnam. Each fragrance tells of everyday moments, impressive landscapes, and cultural traditions – subtle, atmospheric, and multifaceted, rather than loud or obtrusive.

The focus is on authenticity, craftsmanship, and attention to detail. Instead of relying on stereotypical representations, d’Annam collaborates with creatives from the respective regions to develop fragrance compositions that respectfully reflect local culture and make its stories come alive in a special way.